publishers ：admin    Release time ：2012-05-16 16:06:27    source ：本站

"Brand" is a kind of intangible assets, "brand" is popularity, with popularity is cohesive force and diffusion, become the motive power of development. Enterprise brand enterprise is the city economy cells, the enterprise brand is promote urban economic power. And the construction of the enterprise brand, the first to take the good faith first, not the integrity of the enterprise, "brand" cannot survive. Second, the enterprise brand construction, to take the good faith as the basis, the product quality and product features as the core, to cultivate the consumer credit awareness, enterprise products have the market share and economic benefits. The brand construction including brand orientation, brand planning, brand image, brand expansion, and so on.

Brand marketing is the enterprise through the use of consumer brand needs, gen ?