Hardware tools enterprise development new ideas go brand road

publishers ：admin    Release time ：2012-05-16 16:07:32    source ：本站

Hardware tools industry into low threshold, industry competition with more price war is given priority to, but the foreign trade enterprise to enter the domestic market, but spell price, this undoubtedly on foreign trade type enterprise hardware isn't that a good thing. So the foreign trade type enterprise hardware access to the domestic market is go through a the road of the brand. How to walk the road of the brand?

Hardware tools industry, a high-end market, the market and in the low end of the market, different consumer market need of different products. Hardware product differentiation aggravating, hardware enterprise according to the market segments increasingly should go more brand road, let the brand image in the minds of the consumers is very clear and focus.

More brand can effectively avoid "joint effect". This is mainly refers to the brand of a crisis ?