For China's hardware tools for enterprise, to become the mainstream industry brand, occupied stable market share, it must do well in the next five years brand marketing system plan, use 5 years time to complete the brand strategy goal, in dealers and buyers to form in the brand awareness, reputation and loyalty, the promotion enterprise's core competitive power, to improve the enterprise brand of added value. This is the Chinese hardware tools enterprise in the next 5 years must go model of development.
According to western hardware tools industry common points method, the product can be divided into: aerospace and industrial level, professional level and DIY four levels, such points method in Chinese demand in the market and is not very clear, market generally accepted "high-grade, high-grade, intermediate, ? in